Keywords Tracking Guide

What is Keyword Tracking?

Keyword tracking lets you monitor specific search queries and brand terms across AI engines. When someone asks ChatGPT about “best project management software” or “Acme Company reviews,” keyword tracking shows if and how you’re mentioned.

This feature is available on Standard and Professional plans.

Why Keywords Matter for AEO

Unlike SEO where you optimize for ranking position, AEO success depends on being mentioned and cited when relevant queries are asked. Keywords help you:

1. Track brand mentions - Know when AI talks about you
2. Monitor competitors - See who gets cited in your space
3. Find opportunities - Discover queries where you should appear but don’t
4. Measure progress - Track improvement over time

Adding Keywords

Step 1: Navigate to AI Visibility

From your dashboard, click on a domain card to open the AI Visibility page.

Step 2: Find the Keywords Section

Scroll to the “Tracked Keywords” section and click Add Keyword.

Step 3: Enter Your Keyword

Type a keyword or phrase that your customers might ask AI about.

Keyword Limits by Plan

Plan	Keywords per Domain
Free	0
Standard	5
Professional	10

Choosing Effective Keywords

Brand Keywords

Track your company and product names:

• Acme Software
• Acme project management
• Acme vs Competitor

Category Keywords

Track your product/service category:

• best project management tools
• team collaboration software
• enterprise task management

Question Keywords

Track questions customers ask:

• how to manage remote teams
• what is the best way to track projects
• project management for startups

Comparison Keywords

Track competitive queries:

• Acme vs Basecamp
• alternatives to Monday.com
• best Asana competitors

Keyword Best Practices

Do’s

• Be specific - “enterprise project management software” beats “software”
• Think like customers - What would they ask an AI?
• Include brand terms - Track your company name variations
• Mix categories - Combine brand, category, and question keywords
• Update regularly - Add new keywords as your business evolves

Don’ts

• Avoid single words - Too broad, too many irrelevant results
• Skip generic terms - “best software” won’t give useful data
• Don’t duplicate - Similar keywords waste your quota
• Avoid jargon - Use terms customers actually use

Reading Keyword Results

Mention Rate

Shows what percentage of AI checks for this keyword resulted in a mention of your brand.

• High (70%+): Strong presence for this query
• Medium (30-70%): Room for improvement
• Low (<30%): Significant opportunity to improve

Sentiment by Keyword

See if mentions for specific keywords tend to be positive, neutral, or negative. This helps identify:

• Keywords where you’re seen favorably
• Keywords where competitors are preferred
• Keywords with reputation issues to address

Engine Breakdown

Different AI engines may mention you at different rates for the same keyword. This shows:

• Which engines know you best
• Where to focus optimization efforts
• Platform-specific opportunities

Keyword Strategies

The Brand Fortress Strategy

Ensure you dominate mentions for your own brand:

1. Add your brand name as a keyword
2. Add “[Brand] reviews” and “[Brand] alternatives”
3. Monitor sentiment to catch reputation issues early
4. Create content addressing common brand queries

The Category Capture Strategy

Expand visibility in your product category:

1. Add your main category keyword
2. Add variations (best, top, enterprise, small business)
3. Identify which competitors get mentioned
4. Create content that positions you as the answer

The Question Domination Strategy

Own the answers to industry questions:

1. Research questions your customers ask
2. Add these as keywords
3. Create comprehensive content answering each question
4. Track which questions mention you vs. competitors

Managing Keywords

Editing Keywords

Click on any keyword to:

• View detailed mention history
• See which AI engines mention you
• Review sentiment trends

Removing Keywords

If a keyword isn’t providing useful data:

1. Click the keyword
2. Click Remove Keyword
3. Add a more relevant keyword instead

Prioritizing Keywords

Focus your limited keyword slots on:

1. Brand keywords - Always track your company name
2. High-intent keywords - Queries from people ready to buy
3. Competitive keywords - Where you’re fighting for mentions
4. Gap keywords - Important queries where you’re not mentioned

Troubleshooting

”No data for keyword”

The keyword may be too specific or unusual. Try:

• Broader variations
• More common phrasing
• Removing brand modifiers temporarily

Mentions inconsistent across checks

AI engines don’t always give the same answer. Variation is normal. Look at trends over multiple checks rather than individual results.

Competitor mentioned instead of me

This is valuable data! It shows:

• Who AI considers authoritative for this topic
• Content gaps you need to fill
• Optimization opportunities

Related Articles

• AI Visibility Tracking
• Understanding Your AEO Score
• Interpreting Scan Results