AI Visibility Tracking

What is AI Visibility Tracking?

AI Visibility Tracking monitors how AI answer engines like ChatGPT, Claude, Perplexity, and Gemini mention and describe your brand. Unlike traditional SEO which tracks search rankings, AI Visibility tracks when AI systems cite your website as a source in their responses.

This is a paid feature available on Standard and Professional plans.

How It Works

SourceRank queries AI engines with questions relevant to your industry and keywords, then analyzes the responses to track:

1. Mention Detection: When AI engines reference your brand or domain
2. Citation Tracking: When they link to your website as a source
3. Sentiment Analysis: Whether mentions are positive, neutral, or negative
4. Context Analysis: How AI describes your company and products

The AI Visibility Dashboard

Access AI Visibility from your domain’s dashboard by clicking on a domain card or navigating to Domains → [Your Domain] → AI Visibility.

Key Metrics

Total Mentions

The total number of times AI engines have mentioned your brand across all tracked queries. Higher is generally better—it indicates strong AI awareness of your brand.

Sentiment Score

A percentage from -100% to +100%:

• Positive (+1% to +100%): AI describes you favorably
• Neutral (0%): Factual mentions without sentiment
• Negative (-1% to -100%): AI mentions issues or concerns

Mentions by Engine

Breakdown of mentions across each AI engine:

• ChatGPT (OpenAI) - Green badge
• Perplexity - Cyan badge
• Claude (Anthropic) - Amber badge
• Gemini (Google) - Blue badge

Different engines may mention you at different rates—this shows where your brand has the strongest presence.

Understanding AI Engine Differences

Each AI engine has unique characteristics:

ChatGPT

• Largest user base (100M+ weekly users)
• Often cites established, authoritative sources
• Responds well to structured data and llms.txt

Perplexity

• Search-focused, always cites sources
• More likely to cite recent content
• Great for tracking real-time AI visibility

Claude

• Emphasizes accuracy and nuance
• Prefers well-structured, comprehensive content
• Good at understanding context

Gemini

• Integrated with Google ecosystem
• Strong connection to web search results
• Favors SEO-optimized content

Setting Up AI Visibility Tracking

1. Add Keywords

Keywords help us query AI engines with relevant questions. Go to your domain’s AI Visibility page and click Add Keyword.

Good keywords include:

• Your brand name
• Product/service categories you compete in
• Industry terms your customers search for
• Competitor comparison terms

Example keywords for a project management tool:

• “Acme Software” (brand name)
• “project management software”
• “team collaboration tools”
• “best task management apps”

2. Configure Monitoring Frequency

Monitoring frequency depends on your plan:

• Standard: Weekly automated checks
• Professional: 3x weekly automated checks

You can also run manual checks (limited per month by plan).

3. Enable Auto-Monitor

Toggle Auto-monitor on your domain card to receive:

• Automated AI visibility checks based on your plan
• Email alerts when significant changes occur
• Trend tracking over time

Reading Your Results

The Mentions Timeline

View mentions over time to spot trends:

• Increasing mentions: Your AEO efforts are working
• Decreasing mentions: May need content refresh or optimization
• Sudden changes: Could indicate algorithm updates or competitor activity

Citation Details

Each mention shows:

• Query: The question that triggered the mention
• Engine: Which AI engine mentioned you
• Snippet: The exact text mentioning your brand
• Sentiment: Positive, neutral, or negative classification
• Cited URL: Which page was referenced (if any)

Sentiment Breakdown

Understand the context of mentions:

• Positive mentions: AI recommends you, praises features, or cites you as a top option
• Neutral mentions: Factual references without opinion
• Negative mentions: AI mentions limitations, issues, or customer complaints

Improving Your AI Visibility

Quick Wins

1. Implement llms.txt - Helps AI understand your site structure
2. Add FAQ schema - AI engines love question/answer formats
3. Update meta descriptions - Clear, factual descriptions get cited
4. Publish authoritative content - Comprehensive guides establish expertise

Content Strategies

1. Answer questions directly - Structure content around questions your customers ask
2. Cite sources - AI trusts content that references credible data
3. Keep content fresh - Update statistics and examples regularly
4. Build topic clusters - Comprehensive coverage signals authority

Technical Optimizations

1. Structured data - JSON-LD schema for articles, FAQs, products
2. Clean HTML - Semantic markup helps AI parse content
3. Fast loading - AI crawlers have timeouts like any crawler
4. Mobile-friendly - Some AI systems prioritize mobile content

AI Visibility Alerts

Set up alerts to get notified of important changes:

1. Go to Dashboard → Alerts
2. Click Create Alert
3. Select your domain
4. Choose alert type:
   • Score drops - When AEO score decreases significantly
   • Sentiment changes - When sentiment shifts negative
   • New mentions - When AI engines start mentioning you

Troubleshooting

”No mentions found”

This is common for new domains or niche businesses. To improve:

• Add more relevant keywords
• Create content targeting questions AI users ask
• Implement llms.txt and structured data
• Build backlinks and authority

Mentions decreasing over time

Possible causes:

• Competitors improving their AEO
• Content becoming outdated
• Technical issues affecting crawlability
• Algorithm changes

Actions to take:

• Refresh and update key content
• Check for technical SEO issues
• Add new, relevant content
• Review competitor strategies

Sentiment is negative

Review the specific mentions to understand why:

• Are there legitimate issues to address?
• Is outdated information being cited?
• Are competitors being compared favorably?

Address root causes in your content and product messaging.

Plan Limits

Feature	Standard	Professional
AI Checks/Month	70	1,250
Manual Checks/Month	4	8
Keywords per Domain	5	10
Check Frequency	Weekly	3x Weekly
Historical Data	90 days	180 days

Related Articles

• Understanding Your AEO Score
• Keywords Tracking Guide
• Setting Up Alerts
• llms.txt Setup Guide